Hector Hugo Perez-Villarreal

Publication Activity (10 Years)

Years Active: 2016-2018
Publications (10 Years): 2

Top Topics

Collaborative Knowledge Building

Content Analysis

Top Venues

Publications

Igor Barahona, Daria Micaela Hernandez, Hector Hugo Perez-Villarreal, María Pilar Martínez-Ruiz
Identifying research topics in marketing science along the past decade: a content analysis. Scientometrics 117 (1) (2018)
Igor Barahona, Daria Micaela Hernandez, Hector Hugo Perez-Villarreal
How marketing vocabulary was evolving from 2005 to 2014? An illustrative application of statistical methods on text mining. CoRR (2016)