Using store level scanner data to improve category management decisions: Developing positioning maps.
Óscar González-BenitoMaría Pilar Martínez-RuizAlejandro Mollá-DescalsPublished in: Eur. J. Oper. Res. (2009)
Keyphrases
- data sets
- data processing
- data structure
- database
- statistical analysis
- data collection
- experimental data
- raw data
- data quality
- decision making
- prior knowledge
- data analysis
- data points
- data mining techniques
- website
- higher level
- synthetic data
- data distribution
- big data
- complex data
- management system
- data sources
- data model
- training data
- neural network