Alejandro Mollá-Descals

Publication Activity (10 Years)

Years Active: 2009-2023
Publications (10 Years): 1

Top Topics

Countermeasures

Top Venues

Electron. Commer. Res. Appl.

Publications

Marta Frasquet, María José Miquel-Romero, Alejandro Mollá-Descals
When showrooming is not a threat: Uncovering opportunities for showroomer retention. Electron. Commer. Res. Appl. 60 (2023)
Óscar González-Benito, María Pilar Martínez-Ruiz, Alejandro Mollá-Descals
Retail pricing decisions and product category competitive structure. Decis. Support Syst. 49 (1) (2010)
Óscar González-Benito, María Pilar Martínez-Ruiz, Alejandro Mollá-Descals
Spatial mapping of price competition using logit-type market share models and store-level scanner-data. J. Oper. Res. Soc. 60 (1) (2009)
Óscar González-Benito, María Pilar Martínez-Ruiz, Alejandro Mollá-Descals
Using store level scanner data to improve category management decisions: Developing positioning maps. Eur. J. Oper. Res. 198 (2) (2009)