Óscar González-Benito

Publication Activity (10 Years)

Years Active: 2009-2023
Publications (10 Years): 3

Top Topics

Information Quality

Customer Relationship Management

User Satisfaction

Success Factors

Top Venues

Int. J. Inf. Manag.

Int. J. Inf. Technol. Decis. Mak.

J. Knowl. Manag.

Publications

Manuel Morales-Serazzi, Óscar González-Benito, Mercedes Martos-Partal
A new perspective of BDA and information quality from final users of information: A multiple study approach. Int. J. Inf. Manag. 73 (2023)
Óscar González-Benito, Wander Trindade Venturini, Javier González-Benito
CRM Technology: Implementation Project and Consulting Services as Determinants of Success. Int. J. Inf. Technol. Decis. Mak. 16 (2) (2017)
Wander Trindade Venturini, Óscar González-Benito
CRM software success: a proposed performance measurement scale. J. Knowl. Manag. 19 (4) (2015)
Óscar González-Benito, María Pilar Martínez-Ruiz, Alejandro Mollá-Descals
Retail pricing decisions and product category competitive structure. Decis. Support Syst. 49 (1) (2010)
Óscar González-Benito, María Pilar Martínez-Ruiz, Alejandro Mollá-Descals
Spatial mapping of price competition using logit-type market share models and store-level scanner-data. J. Oper. Res. Soc. 60 (1) (2009)
Óscar González-Benito, María Pilar Martínez-Ruiz, Alejandro Mollá-Descals
Using store level scanner data to improve category management decisions: Developing positioning maps. Eur. J. Oper. Res. 198 (2) (2009)
Wander Trindade Venturini, Óscar González-Benito
CRM Technological Solutions: An Approach Of The Critical Success Factors In The Implementation Process. MCIS (2009)