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Retail pricing decisions and product category competitive structure.
Óscar González-Benito
María Pilar Martínez-Ruiz
Alejandro Mollá-Descals
Published in:
Decis. Support Syst. (2010)
Keyphrases
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decision making
hierarchical structure
hierarchical structures
structural information
operational decisions
neural network
life cycle
profit maximization
case study
probabilistic model
decision makers
product quality