Deal Effect Curve and Promotional Models - Using Machine Learning and Bootstrap Resampling Test.
Cristina Soguero-RuízFrancisco Javier Gimeno-BlanesInmaculada Mora-JiménezMaría Pilar Martínez-RuizJosé Luis Rojo-ÁlvarezPublished in: ICPRAM (2) (2012)
Keyphrases
- machine learning
- machine learning methods
- machine learning algorithms
- model selection
- machine learning approaches
- text mining
- machine learning models
- data driven approaches
- data mining
- statistical methods
- statistical models
- parameter estimation
- natural language processing
- decision trees
- feature selection
- statistical model
- experimental data
- cross validation
- inductive learning
- prior knowledge