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On the differential benchmarking of promotional efficiency with machine learning modeling (I): Principles and statistical comparison.

Cristina Soguero-RuízFrancisco Javier Gimeno-BlanesInmaculada Mora-JiménezMaría Pilar Martínez-RuizJosé Luis Rojo-Álvarez
Published in: Expert Syst. Appl. (2012)
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