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The Influence of Value Co-Creation on Consumer Satisfaction: A Mediating Role of Consumer Motivation.

María Ángeles García-HaroMaría Pilar Martínez-RuizRicardo Martinez-Cañas
Published in: Int. J. Online Mark. (2015)
Keyphrases
  • online consumer
  • real time
  • electronic commerce
  • network effects
  • purchase behavior
  • artificial intelligence
  • case study
  • online shopping