José Martí Parreño

Publication Activity (10 Years)

Years Active: 2013-2019
Publications (10 Years): 4

Top Topics

Social Networking

Computer Self Efficacy

Top Venues

J. Comput. Assist. Learn.

Int. J. Mob. Commun.

Publications

Angelito Calma, José Martí Parreño, Martin Davies
Journal of the Academy of Marketing Science 1973-2018: an analytical retrospective. Scientometrics 119 (2) (2019)
José Martí Parreño, Amparo Galbis-Córdova, María José Miquel-Romero
Students' attitude towards the use of educational video games to develop competencies. Comput. Hum. Behav. 81 (2018)
Antonio Sánchez-Mena, José Martí Parreño, Joaquín Aldás-Manzano
The Role of Perceived Relevance and Attention in Teachers' Attitude and Intention to Use Educational Video Games. iJET 12 (3) (2017)
José Martí Parreño, E. Méndez-Ibáñez, A. Alonso-Arroyo
The use of gamification in education: a bibliometric and text mining analysis. J. Comput. Assist. Learn. 32 (6) (2016)
Silvia Sanz-Blas, Carla Ruiz-Mafé, José Martí Parreño
Message-driven factors influencing opening and forwarding of mobile advertising messages. Int. J. Mob. Commun. 13 (4) (2015)
Carla Ruiz-Mafé, Silvia Sanz-Blas, José Martí Parreño
The Role of Individual-Media Relationship and Consumer Personal Factors on Spanish Teenagers' Mobile Social Networking Sites Usage. Int. J. E Serv. Mob. Appl. 6 (3) (2014)
Carla Ruiz-Mafé, José Martí Parreño, Silvia Sanz-Blas
Key drivers of consumer loyalty to Facebook fan pages. Online Inf. Rev. 38 (3) (2014)
José Martí Parreño, Silvia Sanz-Blas, Carla Ruiz-Mafé, Joaquín Aldás-Manzano
Key factors of teenagers' mobile advertising acceptance. Ind. Manag. Data Syst. 113 (5) (2013)