Message-driven factors influencing opening and forwarding of mobile advertising messages.
Silvia Sanz-BlasCarla Ruiz-MaféJosé Martí ParreñoPublished in: Int. J. Mob. Commun. (2015)
Keyphrases
- factors influencing
- mobile advertising
- email messages
- factors affecting
- message delivery
- grounded theory
- data driven
- messages exchanged
- message transmission
- data delivery
- communication channels
- traffic engineering
- overlay network
- intermediate nodes
- internet advertising
- online learning
- response time
- web pages
- data mining