Carla Ruiz-Mafé

Publication Activity (10 Years)

Years Active: 2006-2024
Publications (10 Years): 4

Top Topics

Social Networking

Mobile Advertising

Subjective Norm

Factors Influencing

Top Venues

Online Inf. Rev.

Inf. Technol. People

Int. J. Mob. Commun.

Int. J. E Serv. Mob. Appl.

Publications

Enrique Bigné, Carla Ruiz-Mafé, Rafael Curras-Perez
Furnishing your home? The impact of voice assistant avatars in virtual reality shopping: A neurophysiological study. Comput. Hum. Behav. 153 (2024)
Cleopatra Veloutsou, Carla Ruiz-Mafé
Brands as relationship builders in the virtual world: A bibliometric analysis. Electron. Commer. Res. Appl. 39 (2020)
Blanca Hernández Ortega, Joaquín Aldás-Manzano, Carla Ruiz-Mafé, Silvia Sanz-Blas
Perceived value of advanced mobile messaging services: A cross-cultural comparison of Greek and Spanish users. Inf. Technol. People 30 (2) (2017)
Carla Ruiz-Mafé, Cleopatra Veloutsou
Information flow and WOM in social media and online communities. Online Inf. Rev. 41 (7) (2017)
Silvia Sanz-Blas, Carla Ruiz-Mafé, José Martí Parreño
Message-driven factors influencing opening and forwarding of mobile advertising messages. Int. J. Mob. Commun. 13 (4) (2015)
Rafael Curras-Perez, Carla Ruiz-Mafé, Silvia Sanz-Blas
Determinants of user behaviour and recommendation in social networks: An integrative approach from the uses and gratifications perspective. Ind. Manag. Data Syst. 114 (9) (2014)
Carla Ruiz-Mafé, Silvia Sanz-Blas, José Martí Parreño
The Role of Individual-Media Relationship and Consumer Personal Factors on Spanish Teenagers' Mobile Social Networking Sites Usage. Int. J. E Serv. Mob. Appl. 6 (3) (2014)
Carla Ruiz-Mafé, José Martí Parreño, Silvia Sanz-Blas
Key drivers of consumer loyalty to Facebook fan pages. Online Inf. Rev. 38 (3) (2014)
Rafael Curras-Perez, Carla Ruiz-Mafé, Silvia Sanz-Blas
Social Network Loyalty: Evaluating the Role of attitude, Perceived Risk and Satisfaction. Online Inf. Rev. 37 (1) (2013)
José Martí Parreño, Silvia Sanz-Blas, Carla Ruiz-Mafé, Joaquín Aldás-Manzano
Key factors of teenagers' mobile advertising acceptance. Ind. Manag. Data Syst. 113 (5) (2013)
Enrique Bigné, Silvia Sanz-Blas, Carla Ruiz-Mafé, Joaquín Aldás-Manzano
Why Some Internet Users Don't Buy Air Tickets Online. ENTER (2010)
Joaquín Aldás-Manzano, Carlos Lassala-Navarré, Carla Ruiz-Mafé, Silvia Sanz-Blas
Key drivers of internet banking services use. Online Inf. Rev. 33 (4) (2009)
Enrique Bigné-Alcañiz, Joaquín Aldás-Manzano, Luisa Andreu-Simo, Carla Ruiz-Mafé
Business-to-Business e-commerce adoption and perceived benefits: evidence from small and medium Spanish enterprises. Int. J. Electron. Bus. 7 (6) (2009)
Joaquín Aldás-Manzano, Carla Ruiz-Mafé, Silvia Sanz-Blas
Exploring individual personality factors as drivers of M-shopping acceptance. Ind. Manag. Data Syst. 109 (6) (2009)
Enrique Bigné-Alcañiz, Carla Ruiz-Mafé, Joaquín Aldás-Manzano, Silvia Sanz-Blas
Influence of online shopping information dependency and innovativeness on internet shopping adoption. Online Inf. Rev. 32 (5) (2008)
Enrique Bigné, Carla Ruiz-Mafé, Silvia Sanz-Blas
Key Drivers of Mobile Commerce Adoption. An Exploratory Study of Spanish Mobile Users. J. Theor. Appl. Electron. Commer. Res. 2 (2) (2007)
Carla Ruiz-Mafé, Silvia Sanz-Blas
Explaining Internet dependency: An exploratory study of future purchase intention of Spanish Internet users. Internet Res. 16 (4) (2006)