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Key factors of teenagers' mobile advertising acceptance.
José Martí Parreño
Silvia Sanz-Blas
Carla Ruiz-Mafé
Joaquín Aldás-Manzano
Published in:
Ind. Manag. Data Syst. (2013)
Keyphrases
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key factors
mobile advertising
email
factors affecting
internet advertising
databases
technological innovation
investment decisions
real world
genetic algorithm
search engine
information technology
decision makers
life cycle