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Exploring individual personality factors as drivers of M-shopping acceptance.

Joaquín Aldás-ManzanoCarla Ruiz-MaféSilvia Sanz-Blas
Published in: Ind. Manag. Data Syst. (2009)
Keyphrases
  • external factors
  • key factors
  • factors affecting
  • factors that influence
  • online shopping
  • individual level
  • personality traits
  • shopping behavior