Key drivers of consumer loyalty to Facebook fan pages.

Carla Ruiz-Mafé José Martí Parreño Silvia Sanz-Blas

Published in: Online Inf. Rev. (2014)

Keyphrases

online shopping
social networks
website
web pages
social media
key factors
data sets
search engine
social networking
purchase behavior
information systems
online social networks
social relationships
social graphs
young adults