Information flow and WOM in social media and online communities.
Carla Ruiz-MaféCleopatra VeloutsouPublished in: Online Inf. Rev. (2017)
Keyphrases
- information flow
- online communities
- social networking sites
- social media
- social networks
- social networking
- online social networks
- consumer behavior
- user generated content
- social interaction
- virtual communities
- social network analysis
- communication networks
- information security
- information sources
- social influence
- information diffusion
- product reviews
- supply chain
- databases
- user generated
- information flows
- social behavior
- network structure