The Role of Individual-Media Relationship and Consumer Personal Factors on Spanish Teenagers' Mobile Social Networking Sites Usage.
Carla Ruiz-MaféSilvia Sanz-BlasJosé Martí ParreñoPublished in: Int. J. E Serv. Mob. Appl. (2014)
Keyphrases
- social networking sites
- social networking
- instant messaging
- text messaging
- social media
- social networks
- mobile devices
- online social networks
- young adults
- personal information
- individual user
- content adaptation
- multimedia
- mobile applications
- social relationships
- individual level
- context aware
- internet users
- data mining
- significant predictors
- structural equation modeling
- machine learning
- factors influencing