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Social Network Loyalty: Evaluating the Role of attitude, Perceived Risk and Satisfaction.
Rafael Curras-Perez
Carla Ruiz-Mafé
Silvia Sanz-Blas
Published in:
Online Inf. Rev. (2013)
Keyphrases
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social networks
customer satisfaction
perceived risk
internet banking
service quality
social network analysis
subjective norm
negative impact
user satisfaction
social relationships
social interaction
attitudes toward
social roles
customer loyalty
online shopping
social networking
social media