Blanca Hernández Ortega

Publication Activity (10 Years)

Years Active: 2006-2020
Publications (10 Years): 5

Top Topics

Customer Behavior

Process Oriented Knowledge Management

Demographic Variables

Managerial Implications

Top Venues

Electron. Commer. Res.

Inf. Technol. People

Publications

Blanca Hernández Ortega
What about "U"? The influence of positive online consumer reviews on the individual's perception of consumption benefits. Online Inf. Rev. 44 (4) (2020)
Ángel Herrero Crespo, Blanca Hernández Ortega, Héctor San Martín
Potential funders' motivations in reward-based crowdfunding. The influence of project attachment and business viability. Comput. Hum. Behav. 106 (2020)
Blanca Hernández Ortega
Not so positive, please! Internet Res. 29 (4) (2019)
Blanca Hernández Ortega
Don't believe strangers: Online consumer reviews and the role of social psychological distance. Inf. Manag. 55 (1) (2018)
Blanca Hernández Ortega, Joaquín Aldás-Manzano, Carla Ruiz-Mafé, Silvia Sanz-Blas
Perceived value of advanced mobile messaging services: A cross-cultural comparison of Greek and Spanish users. Inf. Technol. People 30 (2) (2017)
Blanca Hernández Ortega, Carlos Serrano-Cinca, Fabio Gomez-Meneses
The firm's continuance intentions to use inter-organizational ICTs: The influence of contingency factors and perceptions. Inf. Manag. 51 (6) (2014)
Lorena Blasco-Arcas, Blanca Hernández Ortega, Julio Jiménez Martínez
The online purchase as a context for co-creating experiences. Drivers of and consequences for customer behavior. Internet Res. 24 (3) (2014)
Blanca Hernández Ortega, Julio Jiménez Martínez
Performance of e-invoicing in Spanish firms. Inf. Syst. E Bus. Manag. 11 (3) (2013)
Lorena Blasco-Arcas, Isabel Buil, Blanca Hernández Ortega, Francisco Javier Sese
Using clickers in class. The role of interactivity, active collaborative learning and engagement in learning performance. Comput. Educ. 62 (2013)
Lorena Blasco-Arcas, Blanca Hernández Ortega, Julio Jiménez Martínez
Adopting television as a new channel for e-commerce. The influence of interactive technologies on consumer behavior. Electron. Commer. Res. 13 (4) (2013)
Lorena Blasco-Arcas, José-Ignacio Aznar-Baranda, Blanca Hernández Ortega, José Ruíz-Mas
IPTV as a services distribution channel: The importance of interactivity and personalization in the purchasing of news-on-demand packages. Ind. Manag. Data Syst. 111 (9) (2011)
Blanca Hernández Ortega, Teresa Montaner, Francisco Javier Sese, Pilar Urquizu
The role of social motivations in e-learning: How do they affect usage and success of ICT interactive tools? Comput. Hum. Behav. 27 (6) (2011)
Blanca Hernández Ortega, Julio Jiménez Martínez, María José Martín De Hoyos
Differences between potential, new and experienced e-customers: Analysis of e-purchasing behaviour. Internet Res. 18 (3) (2008)
Blanca Hernández Ortega, Julio Jiménez Martínez, María José Martín De Hoyos
The Role of Information Technology Knowledge in B2B Development. Int. J. E Bus. Res. 4 (1) (2008)
Blanca Hernández Ortega, Julio Jiménez Martínez, María José Martín De Hoyos
Analysis of the moderating effect of industry on online behaviour. Online Inf. Rev. 30 (6) (2006)