Lorena Blasco-Arcas

Publication Activity (10 Years)

Years Active: 2011-2014
Publications (10 Years): 0

Top Topics

Inductive Inference

Consumer Behavior

Data Mining Technology

Top Venues

Electron. Commer. Res.

Publications

Lorena Blasco-Arcas, Blanca Hernández Ortega, Julio Jiménez Martínez
The online purchase as a context for co-creating experiences. Drivers of and consequences for customer behavior. Internet Res. 24 (3) (2014)
Lorena Blasco-Arcas, Isabel Buil, Blanca Hernández Ortega, Francisco Javier Sese
Using clickers in class. The role of interactivity, active collaborative learning and engagement in learning performance. Comput. Educ. 62 (2013)
Lorena Blasco-Arcas, Blanca Hernández Ortega, Julio Jiménez Martínez
Adopting television as a new channel for e-commerce. The influence of interactive technologies on consumer behavior. Electron. Commer. Res. 13 (4) (2013)
Lorena Blasco-Arcas, José-Ignacio Aznar-Baranda, Blanca Hernández Ortega, José Ruíz-Mas
IPTV as a services distribution channel: The importance of interactivity and personalization in the purchasing of news-on-demand packages. Ind. Manag. Data Syst. 111 (9) (2011)