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The online purchase as a context for co-creating experiences. Drivers of and consequences for customer behavior.

Lorena Blasco-ArcasBlanca Hernández OrtegaJulio Jiménez Martínez
Published in: Internet Res. (2014)
Keyphrases
  • customer behavior
  • behavior patterns
  • historical data
  • customer service
  • data sets
  • search engine
  • data analysis
  • electronic commerce