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Adopting television as a new channel for e-commerce. The influence of interactive technologies on consumer behavior.

Lorena Blasco-ArcasBlanca Hernández OrtegaJulio Jiménez Martínez
Published in: Electron. Commer. Res. (2013)
Keyphrases
  • consumer behavior
  • interactive tv
  • digital tv
  • online shopping
  • marketing strategies
  • purchasing behavior
  • data mining
  • user interaction
  • support systems
  • website
  • web services
  • data mining technology