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Key Drivers of Mobile Commerce Adoption. An Exploratory Study of Spanish Mobile Users.
Enrique Bigné
Carla Ruiz-Mafé
Silvia Sanz-Blas
Published in:
J. Theor. Appl. Electron. Commer. Res. (2007)
Keyphrases
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mobile commerce
mobile users
mobile devices
mobile phone
mobile services
context aware
mobile applications
mobile technologies
electronic commerce
mobile agents
user mobility
information sources
location based services
security requirements
online shopping
ambient intelligence
data management