Journal of the Academy of Marketing Science 1973-2018: an analytical retrospective.
Angelito CalmaJosé Martí ParreñoMartin DaviesPublished in: Scientometrics (2019)
Keyphrases
- data mining
- special issue
- long term
- decision making
- website
- years ago
- computer science
- artificial intelligence
- customer relationship management
- science learning
- social media
- learning algorithm
- data analysis
- neural network
- life sciences
- science education
- information science
- customer behavior
- viral marketing
- longitudinal study
- database marketing
- short and long term