Malaika Brengman

Publication Activity (10 Years)

Years Active: 2005-2023
Publications (10 Years): 7

Top Topics

Virtual Reality

Top Venues

Electron. Commer. Res.

Comput. Hum. Behav.

HRI (Companion)

Publications

Johan Hellemans, Kim Willems, Malaika Brengman
Covid-19 and mobile payment in Belgium: Closing the digital divide or just for the young, social, and impulsive? Electron. Commer. Res. 23 (3) (2023)
Laurens De Gauquier, Malaika Brengman, Kim Willems, Helena Van Kerrebroeck
Leveraging advertising to a higher dimension: experimental research on the impact of virtual reality on brand personality impressions. Virtual Real. 23 (3) (2019)
Femke Vyncke, Leo Van Hove, Malaika Brengman
Cultural congruence of websites: conscious, unconscious or coincidental? The case of Honda Cars. Inf. Res. 24 (3) (2019)
Malaika Brengman, Kim Willems, Helena Van Kerrebroeck
Can't touch this: the impact of augmented reality versus touch and non-touch interfaces on perceived ownership. Virtual Real. 23 (3) (2019)
Laurens De Gauquier, Hoang-Long Cao, Pablo Gómez Esteban, Albert De Beir, Stephanie van de Sanden, Kim Willems, Malaika Brengman, Bram Vanderborght
Humanoid Robot Pepper at a Belgian Chocolate Shop. HRI (Companion) (2018)
Helena Van Kerrebroeck, Malaika Brengman, Kim Willems
When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communications. Virtual Real. 21 (4) (2017)
Helena Van Kerrebroeck, Malaika Brengman, Kim Willems
Escaping the crowd: An experimental study on the impact of a Virtual Reality experience in a shopping mall. Comput. Hum. Behav. 77 (2017)
Farhod P. Karimov, Malaika Brengman
An examination of trust assurances adopted by top internet retailers: unveiling some critical determinants. Electron. Commer. Res. 14 (4) (2014)
Diana Hassouneh, Malaika Brengman
A motivation-based typology of social virtual world users. Comput. Hum. Behav. 33 (2014)
Farhod P. Karimov, Malaika Brengman
Adoption of Social Media by Online Retailers: Assessment of Current Practices and Future Directions. Int. J. E Entrepreneurship Innov. 2 (1) (2011)
Kristel Paulissen, Koen Milis, Malaika Brengman, Jerry Fjermestad, Nicholas C. Romano Jr.
Voids in the Current CRM Literature: Academic Literature Review and Classification (2000-2005). HICSS (2007)
Kristel Paulissen, Koen Milis, Malaika Brengman
Customer Relationship Management Systems Research: Voids in the Current Literature. AMCIS (2005)