Adoption of Social Media by Online Retailers: Assessment of Current Practices and Future Directions.
Farhod P. KarimovMalaika BrengmanPublished in: Int. J. E Entrepreneurship Innov. (2011)
Keyphrases
- future directions
- current practices
- social media
- online retailers
- lessons learned
- public sector
- current challenges
- current status
- information systems
- social networks
- social networking
- private sector
- electronic government
- information technology
- user generated content
- online shopping
- decision making
- learning strategies
- blended learning
- computational intelligence
- website