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When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communications.
Helena Van Kerrebroeck
Malaika Brengman
Kim Willems
Published in:
Virtual Real. (2017)
Keyphrases
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virtual reality
virtual environment
computer graphics
augmented reality
virtual museum
virtual training
virtual world
photorealistic
image processing
visual data mining
virtual laboratory
three dimensional
data mining
virtual humans
pattern recognition
virtual reality technology
tangible user interface