Helena Van Kerrebroeck

Publication Activity (10 Years)

Years Active: 2017-2019
Publications (10 Years): 4

Top Topics

Virtual Reality

Visual Data Mining

Top Venues

Comput. Hum. Behav.

Publications

Laurens De Gauquier, Malaika Brengman, Kim Willems, Helena Van Kerrebroeck
Leveraging advertising to a higher dimension: experimental research on the impact of virtual reality on brand personality impressions. Virtual Real. 23 (3) (2019)
Malaika Brengman, Kim Willems, Helena Van Kerrebroeck
Can't touch this: the impact of augmented reality versus touch and non-touch interfaces on perceived ownership. Virtual Real. 23 (3) (2019)
Helena Van Kerrebroeck, Malaika Brengman, Kim Willems
When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communications. Virtual Real. 21 (4) (2017)
Helena Van Kerrebroeck, Malaika Brengman, Kim Willems
Escaping the crowd: An experimental study on the impact of a Virtual Reality experience in a shopping mall. Comput. Hum. Behav. 77 (2017)