Yoon Hi Sung

Publication Activity (10 Years)

Years Active: 2016-2023
Publications (10 Years): 5

Top Topics

Search Advertising

Top Venues

Comput. Hum. Behav.

Telematics Informatics

Publications

Rachel Esther Lim, Yoon Hi Sung, Ji Mi Hong
Online targeted ads: Effects of persuasion knowledge, coping self-efficacy, and product involvement on privacy concerns and ad intrusiveness. Telematics Informatics 76 (2023)
Seungae Lee, Lucy Atkinson, Yoon Hi Sung
Online bandwagon effects: Quantitative versus qualitative cues in online comments sections. New Media Soc. 24 (3) (2022)
Yoon Hi Sung, Wei-Na Lee
Doing good while playing: The impact of prosocial advergames on consumer response. Comput. Hum. Behav. 106 (2020)
Yoon Hi Sung, Dong Hoo Kim, Dongwon Choi, So Young Lee
Facebook ads not working in the same way: The effect of cultural orientation and message construals on consumer response to social media ads. Telematics Informatics 52 (2020)
Dong Hoo Kim, Yoon Hi Sung, So Young Lee, Dongwon Choi, Yongjun Sung
Are you on Timeline or News Feed? The roles of Facebook pages and construal level in increasing ad effectiveness. Comput. Hum. Behav. 57 (2016)