Dongwon Choi

Publication Activity (10 Years)

Years Active: 2016-2022
Publications (10 Years): 5

Top Topics

Search Advertising

Click Prediction

Pollution Control

Top Venues

Comput. Hum. Behav.

Telematics Informatics

Publications

Tae Hyun Baek, Se-Eun Kim, Sukki Yoon, Yung Kyun Choi, Dongwon Choi, Hyejin Bang
Emojis and assertive environmental messages in social media campaigns. Internet Res. 32 (3) (2022)
Dongwon Choi, Jooyoung Kim
The impacts of ad skip option and ad time display on viewer response to in-stream video ads: the role of perceived control and reactance. Internet Res. 32 (3) (2022)
Yoon Hi Sung, Dong Hoo Kim, Dongwon Choi, So Young Lee
Facebook ads not working in the same way: The effect of cultural orientation and message construals on consumer response to social media ads. Telematics Informatics 52 (2020)
Hyejin Bang, Jooyoung Kim, Dongwon Choi
Exploring the effects of ad-task relevance and ad salience on ad avoidance: The moderating role of internet use motivation. Comput. Hum. Behav. 89 (2018)
Dong Hoo Kim, Yoon Hi Sung, So Young Lee, Dongwon Choi, Yongjun Sung
Are you on Timeline or News Feed? The roles of Facebook pages and construal level in increasing ad effectiveness. Comput. Hum. Behav. 57 (2016)