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Are you on Timeline or News Feed? The roles of Facebook pages and construal level in increasing ad effectiveness.
Dong Hoo Kim
Yoon Hi Sung
So Young Lee
Dongwon Choi
Yongjun Sung
Published in:
Comput. Hum. Behav. (2016)
Keyphrases
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social media
search engine
website
social networking
keywords
social networks
web pages
higher level
levels of abstraction
assisted learning
neural network
user generated content
online social networks
news articles
social network analysis
web search engines
web documents
email