Dong Hoo Kim

Publication Activity (10 Years)

Years Active: 2016-2020
Publications (10 Years): 3

Top Topics

Levels Of Abstraction

Search Advertising

Top Venues

Comput. Hum. Behav.

Telematics Informatics

Publications

Yoon Hi Sung, Dong Hoo Kim, Dongwon Choi, So Young Lee
Facebook ads not working in the same way: The effect of cultural orientation and message construals on consumer response to social media ads. Telematics Informatics 52 (2020)
Dong Hoo Kim, Natalee Kate Seely, Jonghyuk Jung
Do you prefer, Pinterest or Instagram? The role of image-sharing SNSs and self-monitoring in enhancing ad effectiveness. Comput. Hum. Behav. 70 (2017)
Dong Hoo Kim, Yoon Hi Sung, So Young Lee, Dongwon Choi, Yongjun Sung
Are you on Timeline or News Feed? The roles of Facebook pages and construal level in increasing ad effectiveness. Comput. Hum. Behav. 57 (2016)