Facebook ads not working in the same way: The effect of cultural orientation and message construals on consumer response to social media ads.
Yoon Hi SungDong Hoo KimDongwon ChoiSo Young LeePublished in: Telematics Informatics (2020)
Keyphrases
- social media
- social networks
- social networking
- online social networks
- social media platforms
- social context
- online advertising
- search advertising
- user generated content
- targeted advertising
- social networking sites
- social interaction
- keywords
- cross cultural
- computational advertising
- online consumer
- information retrieval
- personal information