Emojis and assertive environmental messages in social media campaigns.
Tae Hyun BaekSe-Eun KimSukki YoonYung Kyun ChoiDongwon ChoiHyejin BangPublished in: Internet Res. (2022)
Keyphrases
- social media
- short messages
- social networking
- social networks
- environmental protection
- social media platforms
- user generated content
- social interaction
- text messages
- big data
- data sets
- public opinion
- natural environment
- social media data
- pollution control
- drinking water
- communication channels
- viral marketing
- air quality
- socio economic
- online social networks
- social network analysis
- data analysis
- case study
- neural network