The impacts of ad skip option and ad time display on viewer response to in-stream video ads: the role of perceived control and reactance.
Dongwon ChoiJooyoung KimPublished in: Internet Res. (2022)
Keyphrases
- display advertising
- targeted advertising
- sponsored search
- real time
- contextual advertising
- click prediction
- behavioral targeting
- online advertising
- video frames
- advertising campaigns
- video data
- space time
- control strategy
- search advertising
- video sequences
- multimedia
- data streams
- video content
- short text
- search engine
- acute myeloid
- digital video
- video analysis
- video streams
- sliding window
- web search