Online targeted ads: Effects of persuasion knowledge, coping self-efficacy, and product involvement on privacy concerns and ad intrusiveness.
Rachel Esther LimYoon Hi SungJi Mi HongPublished in: Telematics Informatics (2023)
Keyphrases
- privacy concerns
- display advertising
- online advertising
- privacy preserving
- contextual advertising
- personal information
- targeted advertising
- knowledge management
- sponsored search
- knowledge discovery
- intrusion detection
- private information
- search advertising
- behavioral intention
- databases
- data sources
- high dimensional