Rachel Esther Lim

Publication Activity (10 Years)

Years Active: 2023-2023
Publications (10 Years): 2

Top Topics

Search Advertising

Sponsored Search

Privacy Concerns

Virtual Characters

Top Venues

Comput. Hum. Behav.

Telematics Informatics

Publications

Rachel Esther Lim, So Young Lee
"You are a virtual influencer!": Understanding the impact of origin disclosure and emotional narratives on parasocial relationships and virtual influencer credibility. Comput. Hum. Behav. 148 (2023)
Rachel Esther Lim, Yoon Hi Sung, Ji Mi Hong
Online targeted ads: Effects of persuasion knowledge, coping self-efficacy, and product involvement on privacy concerns and ad intrusiveness. Telematics Informatics 76 (2023)