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Sonja Gensler
Publication Activity (10 Years)
Years Active: 2005-2015
Publications (10 Years): 0
Top Topics
Maximum Likelihood Estimation
Product Reviews
Brand Image
Online Consumer
Top Venues
Int. J. Electron. Commer.
Eur. J. Oper. Res.
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Publications
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Sonja Gensler
,
Franziska Völckner
,
Marc Egger
,
Kai Fischbach
,
Detlef Schoder
Listen to Your Customers: Insights into Brand Image Using Online Consumer-Generated Product Reviews.
Int. J. Electron. Commer.
20 (1) (2015)
Sonja Gensler
,
Oliver Hinz
,
Bernd Skiera
,
Sven Theysohn
Willingness-to-pay estimation with choice-based conjoint analysis: Addressing extreme response behavior with individually adapted designs.
Eur. J. Oper. Res.
219 (2) (2012)
Sven C. Berger
,
Sonja Gensler
,
Bernd Skiera
,
Thorsten Wiesel
Customer Relationship Management Processes in Retail Banking - Best Practice and Business Value Evaluation.
HICSS
(2009)
Martin Boehm
,
Sonja Gensler
Evaluating the Impact of the Online Sales Channel on Customer Profitability.
HICSS
(2005)