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Listen to Your Customers: Insights into Brand Image Using Online Consumer-Generated Product Reviews.
Sonja Gensler
Franziska Völckner
Marc Egger
Kai Fischbach
Detlef Schoder
Published in:
Int. J. Electron. Commer. (2015)
Keyphrases
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consumer reviews
product reviews
online consumer
brand image
opinion mining
online stores
sentiment analysis
information sources
user generated
online shopping
consumer behavior
customer satisfaction
website
information retrieval
user generated content
natural language processing
social media