Franziska Völckner

Publication Activity (10 Years)

Years Active: 2013-2019
Publications (10 Years): 1

Top Topics

Causal Relationships

Structural Equation Models

Top Venues

Int. J. Electron. Commer.

Publications

Kristina Klein, Franziska Völckner, Hernán A. Bruno, Henrik Sattler, Pascal Bruno
Brand Positioning Based on Brand Image-Country Image Fit. Mark. Sci. 38 (3) (2019)
Sonja Gensler, Franziska Völckner, Marc Egger, Kai Fischbach, Detlef Schoder
Listen to Your Customers: Insights into Brand Image Using Online Consumer-Generated Product Reviews. Int. J. Electron. Commer. 20 (1) (2015)
Jan-Michael Becker, Arun Rai, Christian M. Ringle, Franziska Völckner
Discovering Unobserved Heterogeneity in Structural Equation Models to Avert Validity Threats. MIS Q. 37 (3) (2013)