Hernán A. Bruno

Publication Activity (10 Years)

Years Active: 2008-2019
Publications (10 Years): 2

Top Topics

Magnetic Resonance

Behavior Patterns

Top Venues

Publications

Kristina Klein, Franziska Völckner, Hernán A. Bruno, Henrik Sattler, Pascal Bruno
Brand Positioning Based on Brand Image-Country Image Fit. Mark. Sci. 38 (3) (2019)
Hernán A. Bruno, Javier Cebollada, Pradeep K. Chintagunta
Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior. Mark. Sci. 37 (4) (2018)
Hernán A. Bruno, Naufel J. Vilcassim
Research Note - Structural Demand Estimation with Varying Product Availability. Mark. Sci. 27 (6) (2008)