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Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior.
Hernán A. Bruno
Javier Cebollada
Pradeep K. Chintagunta
Published in:
Mark. Sci. (2018)
Keyphrases
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information systems
data sets
social networks
magnetic resonance
neural network
image segmentation
mobile robot
image registration
mr images
computer aided
behavior analysis
behavior patterns