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Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior.

Hernán A. BrunoJavier CebolladaPradeep K. Chintagunta
Published in: Mark. Sci. (2018)
Keyphrases
  • information systems
  • data sets
  • social networks
  • magnetic resonance
  • neural network
  • image segmentation
  • mobile robot
  • image registration
  • mr images
  • computer aided
  • behavior analysis
  • behavior patterns