Henrik Sattler

Publication Activity (10 Years)

Years Active: 2000-2019
Publications (10 Years): 1

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Kristina Klein, Franziska Völckner, Hernán A. Bruno, Henrik Sattler, Pascal Bruno
Brand Positioning Based on Brand Image-Country Image Fit. Mark. Sci. 38 (3) (2019)
Henrik Sattler
Appropriability of product innovations: an empirical analysis for Germany. Int. J. Technol. Manag. 26 (5/6) (2003)
Henrik Sattler
Eine Simulationsanalyse zur Beurteilung von Markeninvestitionen A simulation analysis of brand investments. OR Spectr. 22 (1) (2000)