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Customer Relationship Management Processes in Retail Banking - Best Practice and Business Value Evaluation.
Sven C. Berger
Sonja Gensler
Bernd Skiera
Thorsten Wiesel
Published in:
HICSS (2009)
Keyphrases
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customer relationship management
retail banking
customer churn
competitive advantage
commercial banks
marketing strategies
real world
data mining technology
prediction model
information technology
customer data
data mining
support systems
historical data
end users
eye tracking data
databases