Thorsten Wiesel

Publication Activity (10 Years)

Years Active: 2009-2011
Publications (10 Years): 0

Publications

Thorsten Wiesel, Koen Pauwels, Joep Arts
Practice Prize Paper - Marketing's Profit Impact: Quantifying Online and Off-line Funnel Progression. Mark. Sci. 30 (4) (2011)
Sven C. Berger, Sonja Gensler, Bernd Skiera, Thorsten Wiesel
Customer Relationship Management Processes in Retail Banking - Best Practice and Business Value Evaluation. HICSS (2009)