Practice Prize Paper - Marketing's Profit Impact: Quantifying Online and Off-line Funnel Progression.

Thorsten Wiesel Koen Pauwels Joep Arts

Published in: Mark. Sci. (2011)

Keyphrases

marketing strategies
decision making
online learning
online environment
cross selling
international business
website
online advertising
tourism industry
online marketing
case study
data mining
customer satisfaction
internet marketing
social media
long term
small and medium sized
internet advertising
search engine