Evaluating the Impact of the Online Sales Channel on Customer Profitability.
Martin BoehmSonja GenslerPublished in: HICSS (2005)
Keyphrases
- customer base
- customer behavior
- customer service
- online learning
- electronic commerce
- real time
- potential customers
- data sets
- business transactions
- customer support
- customer relationship management
- neural network
- data mining technology
- multi channel
- customer requirements
- collaborative learning
- learning algorithm
- customer preferences