Philipp Reichhart

Publication Activity (10 Years)

Years Active: 2012-2020
Publications (10 Years): 5

Top Topics

Mobile Advertising

Location Based Services

Mobile Phone Users

Storage Systems

Top Venues

Int. J. Mob. Commun.

Electron. Mark.

J. Manag. Inf. Syst.

Publications

Dominik Molitor, Martin Spann, Anindya Ghose, Philipp Reichhart
Effectiveness of Location-Based Advertising and the Impact of Interface Design. J. Manag. Inf. Syst. 37 (2) (2020)
Dominik Molitor, Peter Pal Zubcsek, Martin Spann, Philipp Reichhart
The Interplay of Retargeting and Location Revisits in Location-Based Advertising. ICIS (2019)
Dominik Molitor, Martin Spann, Anindya Ghose, Philipp Reichhart
Measuring The Effectiveness of Location-Based Mobile Push vs. Pull Targeting. ICIS (2018)
Vesela Tyufekchieva, Philipp Reichhart
Factors influencing the forwarding behaviour of mobile phone users in the context of mobile advertising in Europe. Int. J. Mob. Commun. 16 (2) (2018)
Dominik Molitor, Philipp Reichhart, Martin Spann
Location-Based Advertising and Contextual Mobile Targeting. ICIS (2016)
Benedikt Römer, Philipp Reichhart, Arnold Picot
Smart energy for Robinson Crusoe: an empirical analysis of the adoption of IS-enhanced electricity storage systems. Electron. Mark. 25 (1) (2015)
Philipp Reichhart
Identifying factors influencing the customers purchase behaviour due to location-based promotions. Int. J. Mob. Commun. 12 (6) (2014)
Philipp Reichhart, Christian Pescher, Martin Spann
A comparison of the effectiveness of e-mail coupons and mobile text message coupons for digital products. Electron. Mark. 23 (3) (2013)
Philipp Reichhart
Analysing the effects of mobile advertising on consumers' memory. Int. J. Electron. Bus. 10 (2) (2012)