Identifying factors influencing the customers purchase behaviour due to location-based promotions.
Philipp ReichhartPublished in: Int. J. Mob. Commun. (2014)
Keyphrases
- factors influencing
- internet shopping
- factors affecting
- marketing strategies
- potential customers
- customer satisfaction
- grounded theory
- online stores
- location based services
- customer loyalty
- customer relationship management
- purchase decision
- website
- purchasing behavior
- point of sale
- customer data
- call center
- service providers