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Christian Pescher
Publication Activity (10 Years)
Years Active: 2013-2013
Publications (10 Years): 0
Top Topics
Digital Documents
Lightweight
Camera Phones
Context Aware
Top Venues
Electron. Mark.
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Publications
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Philipp Reichhart
,
Christian Pescher
,
Martin Spann
A comparison of the effectiveness of e-mail coupons and mobile text message coupons for digital products.
Electron. Mark.
23 (3) (2013)