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Christian Pescher
ORCID
Publication Activity (10 Years)
Years Active: 2013-2024
Publications (10 Years): 1
Top Topics
Parameter Estimation
High Level
Conceptual Model
Theoretical Foundation
Top Venues
Mark. Sci.
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Publications
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J. Jason Bell
,
Christian Pescher
,
Gerard J. Tellis
,
Johann Füller
Can AI Help in Ideation? A Theory-Based Model for Idea Screening in Crowdsourcing Contests.
Mark. Sci.
43 (1) (2024)
Philipp Reichhart
,
Christian Pescher
,
Martin Spann
A comparison of the effectiveness of e-mail coupons and mobile text message coupons for digital products.
Electron. Mark.
23 (3) (2013)