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A comparison of the effectiveness of e-mail coupons and mobile text message coupons for digital products.
Philipp Reichhart
Christian Pescher
Martin Spann
Published in:
Electron. Mark. (2013)
Keyphrases
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email
text messaging
text mining
instant messaging
email messages
digital documents
spam filtering
short messages
lightweight
text retrieval
mobile devices
free text
mobile networks
digital libraries
text documents
context aware
mobile phone
information retrieval systems
camera phones